How to promote your app
Canadian Mortgage App team • September 23 2018
Some professionals have asked, “what is the point of me sharing my personalized app with my existing clients?”
That's a good question. We can tell you that promoting yourself and keeping your name on your client’s phone and minds is always an advantage. Your existing clients may not require your service at this point but we guarantee they know someone that does and your clients can just simply share your app with their friends and family. Leads that come through referrals are the most powerful and beneficial.
Boosting your app downloads:
So you have created your personalized version of the app. Congrats! Now all you have to is promote the app. Here are a couple of options:
Send a mass blast email to all your clients letting them know that you now have your own personalized version of the Canadian Mortgage App. If they already have the Canadian Mortgage App installed on their phones then the link you send will transform the generic app into your personalized app. You can also log into your account and upload a CSV file and invite your clients from the “clients” tab on the dashboard.
Reach out to your professional partners and invite them to connect with you on the app. The more partners you have, the more referrals you will receive and that adds up to more leads. How could you go wrong? Invite your professional partners from the “partners” tab on the dashboard.
Adding the link to your app’s landing page in your email signature is an effortless way to drive downloads over time simply by sending the emails you would normally send. Any email that is sent out, whether it be from your tech support, your newsletter or even the payment confirmation email should include a footer with one line advertising your app. Include details such as what can be accomplished through the app along with the link.
Post your app link on your social media pages and share your app with your followers. To ensure a wider reach and make sure your followers are seeing your post, try re-posting the same content but with a different message 3-4 times in a month.
You may also want to join a Facebook or LinkedIn group to make new connections and get more followers. Find groups that are made up of people that closely resemble your existing customers or your ideal customers and share the app with them. Explain the benefit of using the app and why they should come to you for your expertise.
Add a download badge to your website. Having an app landing page is awesome, but chances are your existing company website is already getting lots of traffic. Leverage your existing customers and visitors to get more of them to download your personalized app. We can provide you with a code for your website.
Promoting your app does not always mean having to distribute it yourself across every channel, you could get the help of your customers to advertise. Encourage people to tweet and share your app on their social media network and in return offer them some type of promotion (Discount off your fees, prizes, etc).
Hope my suggestions were of some use to you and helped take your business to the next level. Feel free to share any other tips you may have done to market your app.