Meet Partner Apps!
This feature solidifies the Broker / Realtor partnership
Realtors brand their own Canadian Mortgage App
CMA is currently used by over 14,000 Realtors and our CMA PRO subscription is also available for Realtors. This means that for a small fee Realtors can brand the Canadian Mortgage App, share it with their clients to offer more planning tools, advertise it to their networks to generate new prospects and we also advertise them on our Local Expert feature. More info on CMA PRO for Realtors available here.
Now, what happens to the Mortage leads?
By default, when a client makes a mortgage request on a Realtor's branded app, our system automatically selects a broker in the area and submits the request to them, very similar to how Uber connects a passenger to a driver, except the criteria is far more complex than just the closest driver.
Of course, we interview and then handpick every broker that enrolls in the CMA Referral program and we continuously monitor their performance to ensure that we can deliver the best class service to Realtors and their clients.
Custom "Broker Partner" Configuration
Often enough Realtors who subscribe to PRO also make a request that we configure their app so that mortgage requests are submitted to specific mortgage brokers and not into the pool to be distributed by the system.
We love that because when a Realtor equips their app with their dedicated broker partner(s), it makes it the ultimate tool for their clients. It's also a modern techy way in which Brokers and Realtors can harmoniously share referrals.
Should Brokers sponsor their referral Partner?
Absolutely and we believe this is the best gift a broker can offer their referral partners. Especially because Realtors already suffer from spending a lot of money on licensing and brokerage fees. When a broker partner takes initiative and offers their top referral partners a branded app of their own, it solidifies their partnership and the investment helps both their businesses.
What are the benefits to your realtor partners?
When a Realtor partner receives their own branded app, they can now freely share it with their network knowing that it's their brand being advertised. They can post it on Facebook, Instagram, Linkedin, send it as a text message or email it to their entire database. They can also use the pre-qualifier during their open-houses.
When a new user installs their app, the Realtor receives their contact info and can contact them to help them find a home. It's a prospect for them.
Not only can they offer their active clients access so many useful tools, but they can also proudly tell their new clients to get pre-qualified or start their mortgage application on their app with their trusted partner. You!
No business card exchange needed, and the client can initiate their mortgage application in the comfort of their home. Watch how it works in this video.
Side note: We hear that some unprofessional mobile mortgage specialists attempt to connect the Realtor's clients to another Realtor of their own. This feature automatically avoids this problem for your Realtor partner and offers them extra confidence that their client stays in the circle to receives the best service
What are the benefits to you as the broker partner
The benefit to you is just mind-blowing!
You can offer each of your referral partners their own branded app, which they can promote however they want. Your account remains connected in the background ready to serve their clients when they make a mortgage request.
When a client makes a mortgage request on your realtor partners' app, the application comes directly to you in real-time. Of course, your partner is also notified when a request is submitted so that he/she is aware that their clients took the initiative to connect with one of their partners.
There is absolutely no restriction on how many partner apps you can have as long as it fits your budget.
Benefits to clients
There are far too many benefits for Home Buyers to list here, but if you already have the PRO app, you must already know. Let's say, Consumers, love the Canadian Mortgage App and have already expressed it in over 15,000 ⭐️⭐️⭐️⭐️⭐️ app store reviews to date.
We know that having the ability to get pre-qualified on an app is one thing, being able to consult with a dedicated broker directly from their Realtor's app is an entirely new professional display of service.
Besides, who would want to be sent off to get pre-approved when they can quickly open their Realtors app and connect with a broker partner who won't treat them like a stranger.
It's time to decide
During the week of Dec 16 and only for three days, we are scheduling 1-on-1 video calls with brokers who are looking to sponsor branded apps for their referral partners. In this scheduled time, we'll complete the purchase, set you up with partner codes and instructional videos to share with your referral partners.